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Blog: The Luxe View

All Things New

Sheree Jackson

As we have wrapped up 2017, and sent it on it's way, we left it learning to stress less and reflect on a new day.

Reflection brings about fresh and new beginnings.

A new chapter, and a new phase are starting in your life for you to create and live in. New engagements, new brides, honeymoons, and then... New weddings, new receptions, and new parties, and bridal showers to plan.

Keep in mind the New Year is just the start of an adventure of a lifetime and before any adventure can begin, it would be best for you to have a plan. A planner that is, will help you create the dream wedding, shower, and party from the start.

We here, at DesignLuxe would like to wish everyone a Happy, thriving, prosperous, and adventurous New Year! 


The Experienced Coordinator

Sheree Jackson

We live in a day and age where the wedding and event industry has an influx of professionals who can all get the job done!


The key is to making your business, your brand, different from that of your competitors. Many of us take the “I have failed, so I can and will do the best job expected of me,” approach. Others market themselves based on being a family owned business or being in the right circle to “just get your name out there”.

The truth is there is no right or wrong way but there is a difference in the level of service provided to a consumer based on how you address situations that you encounter. For example, you are the coordinator for a wedding and the bride and groom were very specific about no entry into the ceremony after a particular time. There is always that one family member who is furious that has traveled miles to attend the joyous occasions and now they are not being granted entry into the nuptials. Can you honestly say you can handle a situation like that? I’ve been talked to very poorly in English, Arabic and French due to honoring the wishes of my bride and groom. Many years ago there was a instance where I was pushed to the ground when I refused to allow the grooms brother into the ceremony (at the request of the bride and groom). But can you honestly say you can pick up the pieces where you left off and continue providing coordinating services at the level expected after experiencing something so traumatic? Directly after the incident took place, I recall my back hurting and being down right embarrassed but I brushed it off and escorted the gentlemen off the promises. You have to have tough skin to be a planner/coordinator and it's as simple as that!

Be prepared to stay 3-4 hours after the wedding reception is over in case a vendor is late picking up their supplies or climbing under a brides wedding dress to help “adjust” her garments. There is so much more to the title of coordinator that many do not take into account but in my opinion it is only something that years of experience can give you when faced with challenges on one of the most important days of a couples life. So before opening up shop for business take sometime to plan some pro bono events to get a few notches under your belt. It will make a world of a difference in the long run!

Stress Less!

Sheree Jackson

‘Tis the season to eat, drink and be Merry. It is also the season for joy, cheers, and happiness. Many couples find the Christmas holiday season a time to celebrate with family and friends. They also find the joy in sharing their love for one another and expressing it through a proposal.

Photo Dec 14, 12 26 58 PM_preview.jpeg

Why not! It’s the best gift you can give, receive and share.
Through all of the tears of joy and excitement from saying “YES”, to tearing up social media with your wonderful news, you must come back down to earth after floating in the clouds. All of the questions begin, like where are you going to get married? Have you set the date? And who will be the people that will stand up for you all begin to flood in.
The holiday season is a time that is stressful enough, in and of itself with gift giving and dinners- equivalent to the stressfulness and worries of planning a wedding. Even though the holidays can drive you crazy, it is also one of the few times where you can relax. With that being said, take a moment to sit back and enjoy spending time your friends and loved ones (especially your new fiancé). Take it all in, and then find yourself a good planner. Enjoy your holiday season, then do yourself a favor and Stress Less!

Wedding Photography

Sheree Jackson

Being happy is the key to having the perfect wedding photos.

One thing that makes wedding photography so enjoyable is the exuberance of the people. Aside from the photos of the all the excitement, and the bride and groom smiling while holding hands, I’m talking about the candid ones that were captured. Have you ever noticed the way the groom looks at his bride, with the “I couldn’t be more in love with her” kind of look? Or how the guests are so engrossed in their conversations when they’re catching up with their old friends? Or even the details of the décor centerpieces? When it comes to wedding photography, it’s really amazing how a couple’s love can be so beautifully caught on camera and how naturally everything falls into place. Seeing that the sun’s rays can turn the simplest smile into someone’s new beginning or how a strong embrace captured by a camera’s lens, can show insight to the strength of a newly formed bond. What surprises me most about a photo, is the creativity that’s been brought to life. The photos with the groom holding an umbrella while the bride is holding his hand to prevent him from floating away, are one of my favorite types. It describes the meaning behind the words, “No matter where life takes us, just remember we’re in this together.”



Most couples are frightened mere seconds before walking down the aisle because the thought of sharing one’s life with another is often considered disquieting. In the photos, the bride might be seen with her head held down and arms wrapped tightly around her stomach in an attempt to prevent the butterflies from escaping. But once her eyes meet the groom’s, a spark is shown, and every nerve that once drowned her vanishes. She’s left with nothing but love for the man awaiting her at the altar. The most important part of a photographer’s job is being able to understand the depth of the relationship between his/her clients; it wouldn’t just be snapping a gorgeous picture but being able to capture the emotions being shared, narrating the scene only with the use of his/her lens.

I once read a blogpost where a wedding photographer was frantically walking around trying to capture every moment with her camera at the ceremony. He/she forgets to enjoy the wedding because they’re so busy trying to find the perfect moments to take pictures. If the photographer was in the moment in such a way that when the photos are looked back on, the emotions are revived as if they were reliving that same day.


Why do we use inspiration boards?

Sheree Jackson


Inspiration boards are the foundation for each Designluxe client design projects. I always start by pulling inspiration from photos and compiling them into a clean and cohesive inspiration board. This step is fundamental to my creative process, and it has proven to be effective time and time again for helping us come up with original concepts that our clients are happy with. 

Inspiration boards have become a popular way to visualize what attracts you or visualize brainstorms. They are used for individuals, groups, companies, retreats for coaching, counseling, events, and projects.

For example, many of my clients ask for a look that is simple, clean, and classic. All of these characteristics are right up my alley, but there are thousands of color palettes, design schemes, and brand elements that reflect that aesthetic. An inspiration board gives both the client and I a visual foundation for the look of their event, it ensures that we're on the same page (which saves me from multiple design revisions down the road), and it gives me a visual reference to pull from throughout the timeline of a project.



Practicing Self Care As A Entrepreneur

Sheree Jackson


I’ve been missing in action the past few weeks because I didn’t consider how valuable I am to my family, friends and the business. I have a history of working long hours for the business, not sleeping, grabbing food on the go, being super mom, doctoral canidate, the perfect wife, and “shiner” while on the job working for my employer that I did not take care of me! I am a firm believer in being transparent so here's why I've been so quiet.

I was sitting in the board while at work (for those who don't know I work a full-time job mitigating risk for a hospital).  One day, while sitting in a meeting, listening to everyone speak I slowly began to float away. I mean I could not hear what they were saying, I could not move and I could not speak. I remember my CEO looking over and saying something but I could not respond. This episode only lasted a few minutes and I eventually came back to reality. As I walked out someone told me that I was pale and sweating but she grabbed my hands and they were ice cold. I had horrible abdominal pain but I didn't pay that any attention. I mananged to get to my office where I put my head down and took a nap. About an hour or so later, I was awaken by a co-worker knocking at my door telling me I should go home for the day. I got up and went down to our intake department to have them take my blood pressure.  It was 190/128! I made a doctors appointment for that afternoon and stuck it out for the rest of the day. Upon arriving to the doctor I had horrible chest pain (something I had experienced off and on earlier that week). My doctor ran an EKG, pumped me with meds to get my pressure down and sent me off to see a cardiologist (I refused her request to go to the ER). After arriving there he confirmed it was a mild heart attack. I couldn't believe that at 35 I was having a heart attack. The doctor explained because my blood pressure was so high it was not delivering blood to certain parts of my heart. He told me to go off of work and rest. I politely declined and agreed to come in daily if I could continue to work. I've suffered from uncontrolled hypertension for the past 6.5 years and I knew the drill and I am not one for a pity party. Except this time I didn't take in to account that I could die from my blood pressure being so high.

After weeks of seeing the doc every other day, taking a plethora of medications, reflecting and an abundance of rest I am feeling better. I never took care of me or put me first. I’ve taken this time to heal and I am doing a lot better.

As an entrepreneur and a go getter, I know it's very difficult to be still but It's required. Lack of self care can be deadly! I definitely know that every dollar counts but whats the point of making money if you wont be around to enjoy it? Don't get me wrong, I still struggle with "sitting and doing nothing" but its either me or nothing so I chose me.

Thank you to everyone that called and texted as I healed. And to the wonderful Designluxe staff who continued to make the company run while I was grounded, you all are the best! I’ve finally gotten the ok (to be great again), see you all in 2018. #TheBestIsYetToCome

Sheree (Luxe) Jackson

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