We live in a day and age where the wedding and event industry has an influx of professionals who can all get the job done!
The key is to making your business, your brand, different from that of your competitors. Many of us take the “I have failed, so I can and will do the best job expected of me,” approach. Others market themselves based on being a family owned business or being in the right circle to “just get your name out there”.
The truth is there is no right or wrong way but there is a difference in the level of service provided to a consumer based on how you address situations that you encounter. For example, you are the coordinator for a wedding and the bride and groom were very specific about no entry into the ceremony after a particular time. There is always that one family member who is furious that has traveled miles to attend the joyous occasions and now they are not being granted entry into the nuptials. Can you honestly say you can handle a situation like that? I’ve been talked to very poorly in English, Arabic and French due to honoring the wishes of my bride and groom. Many years ago there was a instance where I was pushed to the ground when I refused to allow the grooms brother into the ceremony (at the request of the bride and groom). But can you honestly say you can pick up the pieces where you left off and continue providing coordinating services at the level expected after experiencing something so traumatic? Directly after the incident took place, I recall my back hurting and being down right embarrassed but I brushed it off and escorted the gentlemen off the promises. You have to have tough skin to be a planner/coordinator and it's as simple as that!
Be prepared to stay 3-4 hours after the wedding reception is over in case a vendor is late picking up their supplies or climbing under a brides wedding dress to help “adjust” her garments. There is so much more to the title of coordinator that many do not take into account but in my opinion it is only something that years of experience can give you when faced with challenges on one of the most important days of a couples life. So before opening up shop for business take sometime to plan some pro bono events to get a few notches under your belt. It will make a world of a difference in the long run!